Service · Local SEO
Local SEO for commercial contractors
Local SEO is the work that puts your company in the map pack and in the results for searches like commercial cleaning [city] across every city you serve. When a facility manager needs a vendor, they search, look at the three businesses on the map, and call the one that looks most alive. Position there is earned, not luck.
Anatomy
What buyers see in the three seconds before they call.
Who it is for
Who this is for, and who it is not for.
- You serve businesses in a defined area and want calls from Google and Maps.
- You rank well near your office and nowhere else in your service area.
- You already have a Google Business Profile and a website, even if neither is in good shape.
- You want rankings you own, not ads that stop when the budget stops.
- Residential-only companies.
- Businesses with no fixed service area, or that will not tell us where they actually work.
- Anyone expecting the first page in a week. Local SEO moves in months and then holds.
Mechanics
Google ranks the pack on three levers. We pull all three.
Google's own documentation names them: relevance, distance, prominence. You cannot move your building, but the other two, and how far your relevance reaches, are built.
Coverage
Ranked from your office chair is not ranked.
Most owners check their ranking from their own desk, where Google flatters them. Real coverage is measured on a grid across the service area: the same search run from dozens of points. That is how we audit, and that is the picture we move.
The service
What is included.
- ✓Grid rank tracking — your money searches measured from dozens of points across the service area, every month
- ✓Profile optimization — categories, services, attributes and descriptions, run under the Google Business Profile service
- ✓Citation cleanup — the same name, address and phone on every directory the machines read (citations)
- ✓Service and city pages — one page per search worth winning, on your own site (service pages)
- ✓Review system — the steady flow of reviews that drives prominence (reviews)
- ✓On-site fixes — titles, headings, internal links, structured data, speed
- ✓Local links and mentions — real local and trade sources; no bought links
- ✓Plain-English report — where you ranked, where you rank now, what we did in between
How it works
How it works, week by week.
Measure the starting point
Grid scan of your money searches, profile scored against the three competitors who outrank you, citation check, a read of what they do that you do not.
Fix what is broken
Profile rebuilt, citations corrected, site fixes shipped, review asks switched on.
Earn the positions
Service and city pages published, reviews accumulating with replies, local links earned. Rankings start moving on the grid.
Keep it and extend it
Monthly re-scan, new cities and services added, report in plain English. You own everything we build.
What it costs
Pricing follows the audit.
What this costs depends on your market, how many cities you serve and which services you take. We do not publish a price list and we do not quote before we have looked. The free visibility audit comes first; it shows what needs doing, and the quote follows from that. Ask about pricing through the same form.
Straight answers
Questions owners actually ask.
How long until we rank?
Most companies see movement on the grid within two to three months and a solid position in four to six. The speed depends on how far behind the profile and site are and how strong the competitors are. The audit gives you a straight answer for your market.
Can you rank us in cities where we have no office?
Partly. The map pack favours distance to the searcher, so distant cities are hard to win on the map itself. Service and city pages catch those searches in the regular results, and strong signals stretch how far the map carries you.
Is this the same as Google Ads?
No. Ads buy position for as long as you pay. Local SEO earns position that stays. Many clients run both; see Google Ads.
Do you guarantee rankings?
No, and nobody honest can. We guarantee the work, we measure it on a grid, and we show you the numbers every month.
What do you need from us?
Access to your Google Business Profile and website, your real service area, and an hour with someone who knows the work.
Free · No obligation
See your real coverage map.
The audit includes a grid scan of your money searches across your service area. Most owners are surprised how small their real footprint is. You will see exactly where the calls are going instead, and what it takes to change that.