Service · Google Ads & Local Services Ads
Google Ads and Local Services Ads for contractors
Google Ads put you at the top of the page for the searches that produce jobs, from the day the campaign goes live. Local Services Ads put a Google Guaranteed badge beside your name and charge per lead instead of per click. Both buy calls while the organic work builds. We run them so every dollar you spend is tied to a call you can listen to.
Who it is for
Who this is for, and who it is not for.
- You need calls this month, not in four months.
- You are opening a new city or a new service line and have no rankings there yet.
- Your trade has a season and you want to fill it.
- You already rank and want the top of the page too.
- Anyone who wants ads without call tracking. If we cannot hear the calls, we cannot improve the campaign.
- Residential-only companies.
- Businesses that cannot answer the phone during business hours. Paid calls that ring out are money gone; we fix that first with lead capture.
The service
What is included.
- ✓Search campaigns by service and city — one ad group per service, targeted to the cities you actually serve
- ✓Commercial-only targeting — negative keyword lists that cut residential, do-it-yourself and job-seeker searches before they cost you
- ✓Local Services Ads — setup, licence and insurance verification, job types, service area, and the review flow that keeps the badge
- ✓Call tracking and recording — every call tied to the search that produced it; we listen and cut what does not convert
- ✓Landing pages — the ad lands on a page that says exactly what the buyer searched, built as a service page
- ✓Weekly adjustments — bids, searches, hours and areas tuned every week from the calls, not from a dashboard
- ✓Your accounts — the ad account, the tracking and the data are in your name; you keep them
- ✓Monthly report — spend, calls, cost per call and what we changed, in plain English
How it works
How it works, week by week.
Accounts, tracking, verification
Ad account in your name, call tracking live, Local Services verification started with your licence and insurance documents.
First campaigns running
Search campaigns live for your highest-value services and cities. Local Services Ads live when Google clears the verification.
Cut what does not convert
Calls listened to, searches that waste money cut, bids moved to the ones that produce quotes.
Spend more where it works
Budget moved to the services and cities that produce signed work. New cities added as organic catches up.
What it costs
Pricing follows the audit.
What this costs depends on your market, how many cities you serve and which services you take. We do not publish a price list and we do not quote before we have looked. The free visibility audit comes first; it shows what needs doing, and the quote follows from that. Ask about pricing through the same form.
Straight answers
Questions owners actually ask.
Should we run ads or do SEO?
Both, if you can. Ads bring calls now and stop when you stop paying. SEO takes months and then keeps producing. The audit tells you where you stand on each.
How much should we spend?
It depends on the market and the service. We do not publish budgets. The audit shows what the searches cost in your area and what a reasonable starting point is.
What are Local Services Ads?
Ads at the very top of Google for service searches, with a Google Guaranteed badge, where you pay per lead rather than per click. Google verifies your licence, insurance and background checks before the badge shows.
Do we own the ad account?
Yes. It is created in your name, with your billing. If we part ways, the account, the history and the data stay with you.
Can you stop residential leads coming through?
Mostly. Negative keywords cut residential searches, Local Services job types are set to commercial work, and ad copy says commercial. A few still get through; the call tracking shows which searches they came from and we cut those too.
Free · No obligation
See what the searches cost in your market.
The audit shows which searches produce jobs in your trade and your cities, what they cost to buy today, and whether your organic position can carry some of that weight instead.