Service · Reviews & reputation
Reviews and reputation management for contractors
You do great work and forget to ask. A competitor does average work and asks every customer. Two years later they have 300 reviews and you have 19, and every buyer and every AI engine draws the wrong conclusion. We install a review system: ask every customer, answer every review, no gating, no fakes.
The stakes
Reviews decide the comparison. Machines read them too.
Buyers compare rating, count and recency before they call. The AI engines quote what the reviews say when they recommend a business. The numbers below are from a 2026 survey of 1,002 US consumers.[1]
of consumers read online reviews for local businesses.
will not use a business with fewer than 20 reviews.
only care about reviews written in the last three months.
Two things follow. You need volume, and you need it recent. Neither happens by accident. Both happen on a system.
Who it is for
Who this is for, and who it is not for.
- You do good work and have fewer reviews than companies that do not.
- Your newest review is months old.
- Reviews go unanswered, including the bad ones.
- You want reviews that mention real services and real buildings, because that is what buyers and AI read.
- Anyone who wants to filter unhappy customers away from Google. That is review gating, it breaks Google’s policy, and we do not do it.
- Anyone who wants reviews bought, swapped or written for them. Never.
- Residential-only companies.
The system
The review cycle we install.
Timing
Steady beats bursts. Recent beats old.
Twenty reviews in one week after someone finally did a review push, followed by a year of silence, reads as exactly what it is, to buyers and to spam filters. A steady flow, every month, is what a working business looks like. That only happens on a system.
Replies
Every review answered, because the reply is content too.
Buyers read your replies to judge who they would be dealing with. Machines read them as more text about your business. A good reply thanks the customer, names the actual work and the building type, and stays human. A harsh review gets a calm, professional answer, not silence. One good answer to a bad review earns more trust than ten five-star ratings.
The line we do not cross
No gating. No fakes. Ever.
Some tools quietly filter: happy customers get the Google link, unhappy ones get a private feedback form. That is called review gating, it violates Google’s policies, and it is how businesses get their reviews purged. We ask every customer, the same way. Bought reviews are worse: the FTC fines fake-review schemes, and AI engines are getting better at spotting them. Your rating will be real, which is why it will hold.
The service
What is included.
- ✓Ask every customer — a text or email with a one-tap link, sent when the job closes, to every customer, the same way
- ✓Right person, right moment — the facility manager who signed off, the day the work is accepted, not the accounts payable inbox a month later
- ✓Reply to every review — good and bad, naming the service and the building type, written in your voice and checked by you
- ✓Bad-review handling — a calm public reply, a private follow-up, and a flag to Google when a review breaks its rules
- ✓Beyond Google — reviews on the platforms your buyers and the AI engines read, where it makes sense for your trade
- ✓Review evidence on the site — real reviews shown on your service pages with proper markup (service pages)
- ✓Monitoring — every new review seen the day it lands; nothing sits unanswered
- ✓Monthly position report — rating, count, recency and reply rate against the competitors who take your calls
How it works
How it works, week by week.
Measure the position
Your rating, count, recency and reply rate against the three competitors who outrank you. Old unanswered reviews answered.
Switch on the asks
The ask flow connected to how you close jobs: your CRM, your invoicing, or a simple list your office keeps.
Reviews land, replies go out
The first steady reviews arrive. Each one answered. Wording of the ask tuned to what works for your customers.
Keep the flow steady
Every finished job starts the next ask. Monthly report on position. Recency never goes stale.
What it costs
Pricing follows the audit.
What this costs depends on your market, how many cities you serve and which services you take. We do not publish a price list and we do not quote before we have looked. The free visibility audit comes first; it shows what needs doing, and the quote follows from that. Ask about pricing through the same form.
Straight answers
Questions owners actually ask.
Is asking customers for reviews allowed?
Yes. Asking every customer the same way is allowed. What is not allowed is filtering who gets asked based on how happy they are, or offering anything in exchange. We do neither.
What about bad reviews?
They get a calm, professional public reply within the week, a private follow-up to fix what went wrong, and a report to Google if the review breaks its rules. A business with 200 reviews and a few bad ones looks real. A business with 12 perfect ones does not.
Can you remove fake reviews from competitors?
We can flag them to Google with evidence. Google decides, and it does not always agree. We never promise removals.
Which platforms?
Google first, because buyers and AI engines read it most. Then the platforms that matter for your trade and your buyers, which the audit identifies.
Do you write reviews for us?
No. Never. We write the ask and the replies. The reviews come from your customers or they do not come.
Free · No obligation
See your review position.
The audit maps your rating, count, recency and reply rate against the competitors who currently outrank you, and shows what the machines quote about each of you. Most owners have never seen that last part.
Sources
- BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults, published February 2026) — https://www.brightlocal.com/research/local-consumer-review-survey/