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Industry · Roofing · Commercial only
Marketing for roofing companies
Building owners, property managers and general contractors search for commercial roofing when a roof leaks, when a building changes hands, and when storm season ends. They look for photos of flat roofs, not shingles, and they ask the AI who handles warehouses. We make sure your company is the one they find and the one the AI recommends.
The buyer
Who buys from commercial roofing companies, and how they search.
Building owners, property managers, general contractors, facility directors and insurance adjusters. Repairs are urgent; replacements are large and slow; inspections and maintenance are recurring.
What they type
commercial roofing [city]flat roof repairTPO roof replacementcommercial roof leak repairroof inspection commercial buildingmetal roof contractor
What they check before calling
Photos of flat and low-slope roofs on real buildingsManufacturer certifications and warrantiesReviews that mention warehouses, plazas and officesWhether the site looks commercial or residential
What matters most
The services that matter most for roofing companies.
Every service on this site helps, and the audit says which ones you are missing. For commercial roofing companies, these usually come first.
Website design & build
Most roofing sites look residential: shingles, houses, storm-chaser copy. A commercial buyer needs to see flat roofs, warranties and building types in the first screen, on a site you own.
How website design works → 02 / SERVICE & CITY PAGESService & city pages
Repair, replacement, TPO, EPDM, metal, inspections: each is a search. One page per system and service, per city, with real photos.
How service pages works → 03 / REVIEWS & REPUTATIONReviews & reputation
Big-ticket decisions get checked. Reviews that name the building type and the system installed are what buyers and the AI read before shortlisting.
How reviews works → 04 / GOOGLE ADS & LOCAL SERVICES ADSGoogle Ads & Local Services Ads
Leak and storm searches are urgent and worth buying. Commercial-only targeting and Local Services Ads keep the residential calls out.
How google ads works →The first 90 days
What we do in the first 90 days.
Audit and the site
Grid scan of roofing searches, profile rebuilt for commercial work, site plan signed off or redesign started.
Pages and proof
Service pages per roofing system and service, photos from the crews, review asks tied to every completed job.
Cities, ads, AI check
City pages for where you work, ads live for urgent searches, AI answers about commercial roofers in your market re-checked.
After that it keeps going: monthly re-scans, new pages as you add cities and services, a plain-English report every month. You own everything we build.
Straight answers
Questions commercial roofing companies ask us.
Do you work with residential roofers?
No. Commercial only. If you do both, we market the commercial side and keep the residential searches out.
Our website looks like every other roofing site. Does that matter?
Yes. A property manager landing on shingles and houses leaves. The site has to show flat roofs, building types, warranties and certifications in the first screen.
Can you help us get found by general contractors?
Partly. GCs search like everyone else, and a page for new-construction and re-roof work with the right proof catches them. For direct outreach to GCs, see our sister company Smarter Outbound.
How long until we rank for commercial roofing?
Two to three months for movement on the grid, four to six for a solid position, depending on your competitors. Ads bring calls sooner if you need them.
Free · No obligation
See who building owners find when they search for a commercial roofer.
The audit shows where you rank for repair, replacement and inspection searches across your service area, how your site and profile score against the roofers winning the work, and what the AI says when asked for a commercial roofer in your market.