smarter/inbound

Home/Industries/General contractors

Industry · General contractors · Commercial only

Marketing for general contracting companies

Business owners, developers, franchisees and property managers search for commercial general contractors when they sign a lease, buy a building, or plan a renovation. They look at the portfolio, check the licence and the reviews, and ask the AI who builds restaurants or clinics. We make sure your company is the one they find and the one the AI names.

Get a free visibility audit What matters most for general contracting ↓

The buyer

Who buys from commercial general contractors, and how they search.

Business owners and franchisees, developers, property managers, architects and building owners. Projects are large, slow to decide and worth months of work.

What they type

commercial general contractor [city]tenant improvement contractorrestaurant build out contractorcommercial renovation contractordesign build contractormedical office construction

What they check before calling

A portfolio of projects like theirs, with photos and scopeLicence, bonding capacity and insuranceReviews that mention schedule and budgetWhether you have built their type of space before

What matters most

The services that matter most for general contracting companies.

Every service on this site helps, and the audit says which ones you are missing. For commercial general contractors, these usually come first.

The first 90 days

What we do in the first 90 days.

WEEKS 1–4

Audit and the site

Grid scan of commercial construction searches, profile rebuilt for commercial work, site plan by project type signed off or rebuild started.

WEEKS 5–8

Portfolio pages

Pages per project type with real projects, photos and scope. Review asks to every project owner at handover.

WEEKS 9–12

Cities and AI check

City pages for where you build. AI answers about commercial contractors in your market re-checked against the baseline.

After that it keeps going: monthly re-scans, new pages as you add cities and services, a plain-English report every month. You own everything we build.

Straight answers

Questions commercial general contractors ask us.

Do you work with residential builders or remodelers?

No. Commercial only. If you do both, we market the commercial side and keep residential searches out.

Most of our work comes from referrals and bids. Does search matter?

Referrals get checked online before the call, and owners who are not referred search. The portfolio, the reviews and the AI answer decide whether either kind calls.

Can you present our projects without revealing client names?

Yes. Project type, building type, scope, city and photos, with the client named only where you have permission.

How long until we see project enquiries?

Site and profile changes show within weeks. Rankings move in two to three months. Projects decide slowly, so the pipeline builds over the year.

Free · No obligation

See which contractors developers and owners find in your city.

The audit shows where you rank for commercial construction searches across your service area, how your site and profile score against the contractors winning the work, and what the AI says when asked for a commercial GC in your market.

Website design Service pages Reviews AI Search All industries
The family try/smarter Smarter Outbound Smarter Data